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Case study 01 · Expansion strategy

From coverage gaps to a $2.4M expansion

A Fortune 500 financial services customer needed stronger visibility across east-west traffic. I connected technical gaps in segmentation and detection coverage to a business case for expanding the NDR platform.

ExtraHopNDRFinancial services2023–2026
The goal

Make the risk visible and the next investment clear

The customer had meaningful gaps in network visibility, segmentation, and detection coverage across east-west traffic.

The opportunity was not simply to add more technology. It was to show where the existing security program lacked coverage, align the right stakeholders around those gaps, and frame an expansion around concrete security outcomes.

01

Find the gap

Surface where east-west traffic and segmentation created blind spots.

02

Connect the impact

Translate technical coverage gaps into priorities executives and the SOC could act on.

03

Build the case

Shape the expansion around measurable improvements in visibility and detection.

The strategy

A technical finding became an account-growth plan

I treated the expansion as a customer outcome project: diagnose the operational gap, clarify the value of closing it, and keep the plan anchored to the customer’s security priorities.

Diagnosed visibility and segmentation gaps

Focused the conversation on east-west traffic, where incomplete visibility and inconsistent segmentation limited detection coverage.

Aligned technical and executive priorities

Connected the platform discussion to risk reduction and the customer’s broader detection program rather than positioning the expansion as additional product capacity.

Built an outcome-led expansion case

Defined the expansion around closing the identified gaps so the investment had a clear operational purpose and an executive-level rationale.

My Personal Role & Authority

What I personally owned

I owned the customer-success strategy and commercial account plan that connected the technical findings to the expansion decision.

Diagnosed

Identified the segmentation, visibility, and detection-coverage gaps across east-west traffic.

Decided

Framed the opportunity around risk reduction and measurable security outcomes instead of additional product capacity.

Executed

Aligned technical and executive stakeholders and led the outcome-based business case through the $2.4M expansion.

Cross-functional support: Customer security stakeholders and internal technical specialists supported validation and implementation.

The result

One account, one clear business case, $2.4M in growth

The work produced a $2.4M expansion in a single Fortune 500 financial services account.

It also reflects the broader portfolio motion: identifying adoption and coverage gaps early, turning them into a mutual plan, and tying account growth to a customer outcome.

$2.4M

Single-account expansion

7

Expansion opportunities identified across the broader ExtraHop portfolio

130%

Net revenue retention across the portfolio

What this case demonstrates

Expansion is strongest when it begins with an unresolved customer problem. My role was to make the problem legible, align the stakeholders, and connect the investment to a security outcome the customer already valued.

Customer name and sensitive implementation details are withheld. Results are drawn from my portfolio performance.

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